Hi, I’m Nassima. I’m half-Scottish, half-Moroccan, and was lucky enough to grow up in both Scotland and Morocco.
I’ve always been drawn to human behaviour. Even as a teenager, I’d spend my pocket money on Psychologies Magazine over Just Seventeen, devouring every single page.
After graduating from Herriot Watt University with an M.A. in International Business, I made a bold (and brilliant) decision; to move to Dubai. It was a risk. But I had nothing to lose. Dubai offered me the ultimate opportunity to explore my true self; it was where East meets West which was perfect for my yearning , something I’d yearned for during my years in Scotland.
‘Who you are is what you've been doing, who you'll be is what you do next.’
It took me a while to find my feet. I worked in Business Development, Marketing and Sales roles in various industries, from recruitment to automotive, then, when the real-estate boom happened in 2004, I jumped at the chance to work in brokerage. Ah, what fun days! I was essentially my own boss. I just loved every aspect of “hustling”. However, I was still searching for a deeper connection. Something wasn’t ticking the box for me. So I put in the work and completed my MSc. in Psychology.
‘You are not a reflexion of the results in your life, the results in your life are a reflection of you.’
But I was still working in real estate. A job’s a job. I was often earning in a month what many senior executives earn in a year and had an abundance of flexibility on my journey into motherhood. Despite these perks, I’d become increasingly frustrated – and defeated – working for certain companies that held little value for what I could offer in terms of innovation and ideas. I felt stuck. Unappreciated. This was a problem and I couldn’t pinpoint the solution.
Step by step, things began to change. I completed a number of Master Certifications in NLP and Coaching and a transformation truly began. My relationships became stronger and more meaningful, including the most important relationship of all; the one that I had with myself. I was able to smash my limiting beliefs and emotional blocks. I began to realise that qualifications, work experience and whatever words are on a fancy business card don’t mean anything if your life is devoid of real self-connection and true unstoppable confidence. Success cannot be measured by what you have, but how you feel.
I speak from the heart. The quality of your life is a direct result of the quality of the relationship you have with yourself. So now, I dedicate my career to helping ambitious women, just like you, to overcome your personal blocks and fears. I want you to live your life to the full. Your dream business can be built. Your goals can be reached. The power is already within you.